Shampoo once seemed like a harmless friend, foaming up pleasantly in our hair, cleansing while we shouted our favorite Broadway tunes proudly in its face.
In the last few years, however, society's replaced the simple pleasure of washing our hair with feelings of guilt and a need to lie about how often we scrub our scalps.
Among your girlfriends, the competition to see who can go the longest without 'pooing has reached its peak.
Even if you're still using shampoo, you know at least one woman with mermaid-like waves who raves about exclusively using conditioner.
In a world of conflicting reports, understanding if shampoo really is a villain is difficult. Suddenly, your bottle labels proclaim things like "sulfate-free" and "no alcohols" – all without worrying if you understanding why they are (or aren't) important.
To decode the fear of shampoo, Elite Daily asked the experts: lead stylists familiar with a variety of hair types.
While none agreed on the degree of a shampoo-free existence, they did recommend speaking with your personal hair stylist, someone who's an expert on your most important asset: your locks.
The problem, unsurprisingly, is every head of hair different. For moisture-seeking curls, shampoo's drying chemicals can lead to lank, frizzy hair. But if you have thin or fine hair, you might not want to throw away the bottle just yet.
When it comes to shampoo, less certainly is more. Here's how to scout the products to help cut back on your daily rinse.
If you have thin or fine hair, hard-pass on the heavy products.
The sitch: If you have hair that's easily weighed down with oil, stylist Matt Fugate of Sally Hershberger Downtown recommends skipping shampoo on alternate days. Instead of washing, rinsing and repeating, use the time to hit the high notes on your favorite Bey jam instead.
The savior: Dry shampoo... to give your hair lift and hide second- or third-day oils and grease. (We're big fans of Batiste Dry Shampoo in blush.)
If you have tight-knit curls, nix shampoo altogether.
The sitch: Jacquelyn Walent, senior stylist at Devachan Salon, says curly-haired girls should use a cleansing conditioner rather than ever reaching for the shampoo. Instead of frizz and ill-defined waves, you'll soon experience the kind of bouncing curls rarely seen outside of "Brave."
The savior: DevaCurl's Low-Poo, developed especially with curls in mind. It may not lather like the shampoo you've used in the past, but the coconut-based conditioning cleanser ensures your hair stays clean and moisturized at the same time.
Color-treated hair keeps color longer with fewer washes.
The sitch: It's imperative to wait two-to-three days before washing newly-dyed hair, but Bumble and Bumble colorist Zoe Wiepert advises maintaining this habit no matter the week. She tells clients to prioritize conditioner, even using it alone on their ends to rid hair of any product buildup.
The savior: Wiepert stands by Bumble and Bumble's extra-gentle Color Minded Sulfate Free Shampoo and Conditioner, designed to nourish fragile hair, as well as the brand's texturizer-meets-dry shampoo, Prêt-à-powder.