You may have the app ‘Shazam’ on your phone. You know, the app that identifies what song is playing just by having it ‘listen’ to the song? Shazam made a killing with this ingenius app, and it seems as if they’re onto another amazing play on an identification app.
The team behind the app Shazam is developing a similar app to identify which clothes you see on TV. In addition to being able to identify pieces worn by those on TV, the app would also feature something called “media engagement”.
CEO Andrew Fisher explained: “We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click. We are focused on creating a new category which we call media engagement. We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results. That works with both TV programming and advertising: a 30-second slot can be turned into a three-minute brand engagement – and more.”
Ally | Elite.
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