Poor American Apparel. They’re always in the limelight for something negative, and they can’t seem to catch a break. For the third time in just over a year, American Apparel is in trouble with the United Kingdom’s Advertising Standards Authority.
This time, the authority upheld two complaints lobbied against the California-based retailer. One set of photos features an American Apparel employee lying on a bed and wearing a sweater, and really, nothing else.
The Advertising Standards Authority felt that this photo was offensive and inappropriate:
“We considered the image to be gratuitous, particularly in an ad for knitwear. We also considered the model’s facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable. We considered the image was overtly sexual.”
The second as shows a model’s legs in various suggestive positions. The model was only seen wearing a bodysuit and thigh-high socks.
Ally | Elite.
Photo Credit: Getty Images