e.l.f.’s Giving Back In A Major Way With Its New Limited-Edition Sticky Merch
The brand’s doubling down on its heart and porpoise.
Leave it to e.l.f. Cosmetics to dream up a one-of-a-kind merch collection that speaks to the sticky situations we Genzennials face on a daily basis. Losing our keys, running into an ex... the list goes on and on. Inspired by their hit Power Grip Primer, e.l.f.’s new merch collection is all about confronting those sticky sitches head-on by putting your best face forward. And, like all of the TikTok-favorite brand’s launches, it’s bound to take over your FYP faster than you can say “please pass the Power Grip.”
Serving up major ‘90s and Y2K nostalgia, the limited-edition Sticky Merch collection features a varsity letterman jacket, a classic baseball-style cap, and some truly covetable slime you won’t want to put down. What really takes the merch collection to the next level, though, is the fun assortment of Power Grip Patches designed to easily stick on your jacket and hat. We stan the customization.
Making the drop even cooler (if it’s possible), is that e.l.f. is making a $100,000 donation to the Whale and Dolphin Conservation (WDC) — a non-profit whose mission is to protect whales and dolphins — with up to $25,000 of proceeds from the Sticky Shop Merch collection going to the cause, too. We’re always here for a give-back element.
Ahead, peep the collection in its entirety and shop it before it inevitably sells out.
Channel the iconic aesthetic of your favorite ‘90s sitcom characters in this staple black-and-white letterman jacket, which features subtle velcro for attaching your nifty Power Grip Patches. No matter what you pair it with, whether over a tee or a dress, you can count on this jacket to give your look a super-cool retro vibe.
Top off your ‘fits with the timeless Sticky Patch Hat, which, just like the varsity jacket, you can customize to suit your mood. It’s the perfect companion on days when you want to hide, but can also make you stand out if that’s the vibe you're going for. Feeling like a million bucks? We recommend donning your cap with the “In My Prime” patch.
Warning: These babies will go fast so be sure to add them to your cart, stat. Coming in a variety of cute designs, the brand naturally incorporated an adorable dolphin patch as an ode to their best-selling Dolphin Makeup Bundle, which includes three viral products: Halo Glow Liquid Filter, O Face Lipstick, and OG Power Grip Primer. Run — don’t walk — kids.
This limited-edition goo from Kawaii Slime Company is not only inspired by the ocean with its super pretty color but also happens to be infused with dolphin confetti glitter (another nod to the Dolhpin Bundle). Obviously, you can play with slime, but this stuff can also serve as a surprisingly practical product, too. Use it to store your makeup brushes or eyeliner pencils, or even to clean up your makeup drawer. What more could you want?