e.l.f.’s Giving Back In A Major Way With Its New Limited-Edition Sticky Merch

The brand’s doubling down on its heart and porpoise.

by Allie Fasanella
e.l.f. Cosmetics

Leave it to e.l.f. Cosmetics to dream up a one-of-a-kind merch collection that speaks to the sticky situations we Genzennials face on a daily basis. Losing our keys, running into an ex... the list goes on and on. Inspired by their hit Power Grip Primer, e.l.f.’s new merch collection is all about confronting those sticky sitches head-on by putting your best face forward. And, like all of the TikTok-favorite brand’s launches, it’s bound to take over your FYP faster than you can say “please pass the Power Grip.”

Serving up major ‘90s and Y2K nostalgia, the limited-edition Sticky Merch collection features a varsity letterman jacket, a classic baseball-style cap, and some truly covetable slime you won’t want to put down. What really takes the merch collection to the next level, though, is the fun assortment of Power Grip Patches designed to easily stick on your jacket and hat. We stan the customization.

Making the drop even cooler (if it’s possible), is that e.l.f. is making a $100,000 donation to the Whale and Dolphin Conservation (WDC) — a non-profit whose mission is to protect whales and dolphins — with up to $25,000 of proceeds from the Sticky Shop Merch collection going to the cause, too. We’re always here for a give-back element.

Ahead, peep the collection in its entirety and shop it before it inevitably sells out.