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Ariana Grande attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Ang...

The Next Chapter In Ariana Grande's r.e.m. beauty Starts So Soon

POV: You’re me about to buy this SO hard.

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Celebrity beauty brands are almost like Birkin bags in the ‘90s — everyone has to have one. Rihanna, Kylie Jenner, Lady Gaga, Selena Gomez, and so many other public figures have made the leap into beauty entrepreneurship. Ariana Grande took the leap herself in September 2021, with the first chapter of r.e.m. beauty, and you’re definitely going to want to wake up for her latest launch of Chapter 2 in the coming days.

Technically, r.e.m. beauty isn’t Grande’s first foray into beauty. She’s released several Ariana Grande fragrances in the past, and was rumored to be launching a body care brand called God Is A Woman. For Grande’s r.e.m. beauty announcement, Grande (or a body double) is standing on her head with a static TV flickering between her face and r.e.m. beauty’s wavy logo. She’s wearing a retro-futuristic outfit featuring a psychedelic bra top; matching gloves; a white, A-line skirt; and white gogo boots. “The lunar age has begun,” says a mysterious voiceover before a zippy song plays. The announcement is a whole vibe, and r.e.m. beauty’s Instagram account is tagged in the caption. I can’t begin to decipher what it’s all supposed to mean, but Grande is definitely making money moves.

At the moment, very little news surrounding what r.e.m. beauty will be selling next is available, but now there is an official launch date, and it is happening so, so soon. For all the details you need about Grande’s r.e.m. beauty, including Chapter 2, scroll below.

What is Ariana Grande's r.e.m. Beauty?

So far, Ariana Grande’s r.e.m. beauty is slated to be a cosmetics brand, and no cleansers or skin care products are planned at the moment, it seems, at least, according to the trademark. Surprisingly, despite Grande’s previous perfume ventures, the trademark Grande’s company Thunder Road filed in May for r.e.m. beauty is strictly focused on face makeup.

What does r.e.m. stand for?

The name’s seemingly a reference to Grande’s song “R.E.M.” from her 2018 album Sweetener which is titled after the R.E.M. — rapid eye movement — sleep period, or the time of sleep where you dream. The song’s lyrics revolve around fantasizing about a relationship. All of this doesn’t have much to do with a beauty brand, but it was apparently one of Grande’s favorite tracks from the album, so that could be the inspiration.

When will Ariana Grande's r.e.m. Beauty launch?

Given that Grande has finally acknowledged the brand after hinting about it for over a year, the launch is likely happening soon. On Friday, Sept. 10, the brand revealed in an Instagram post that r.e.m. beauty will launch “this fall,” which is — *checks calendar* — very soon. However, everything won’t be available all at once. r.e.m. beauty will have four main launches, each called “chapters,” and the first one’s title is “ultraviolet.”

The brand announced it will officially launch on Friday, November 12, at 9 a.m. EST with its inaugural Chapter 1 release: ultraviolet. The launch includes an eyeliner marker ($19, r.e.m. beauty), available in midnight black, that boasts a waterproof, smudge-proof bold black eye that lasts up to 48 hours and features a tapered felt tip; a kohl eyeliner pencil ($17, r.e.m. beauty), available in three shades — midnight black, so mod (bright white), and teddy bear (brown) — that was inspired by Ariana’s signature look; volumizing mascara ($15, r.e.m. beauty) in midnight black, a lengthening mascara ($15, r.e.m. beauty), 3D faux mink-style dream lashes ($16, r.e.m. beauty) available in eternally meowing (long and wispy) and grow n show (full and feathery); a pigmented, waterproof liquid eyeshadow ($16, r.e.m. beauty) that comes in 10 different matte shades and 11 lustrous shades; a plumping lip gloss ($17, r.e.m. beauty) that comes in nine shades and a separate version of its plumping lip gloss ($17, r.e.m. beauty) available in a clear shade; a lip stain marker ($16, r.e.m. beauty) that comes in four shades; a matte lipstick ($19, r.e.m. beauty) in six shades; a highlighter topper ($22, r.e.m. beauty) in 10 creamy, silky powder formula shades; and three different eyeshadow palettes ($24, r.e.m. beauty).

How much will Ariana Grande's r.e.m. Beauty cost?

As for pricing, there’s nothing definitive on what to expect from r.e.m. beauty. By looking at Grande’s merch items (priced between $35 and $70), as well as her perfumes (each full bottle is $65), her average pricing isn’t too expensive, but it is competitive. It’s likely r.e.m. beauty’s products won’t break the bank nor be the cheapest makeup in your bathroom. All of the products featured in the ultraviolet release span between $15-24.

What products will Ariana Grande's r.e.m. Beauty feature?

Get ready for a total makeover, because r.e.m. beauty’s trademark covers the gamut of cosmetics. It specifically lists “concealers, lash serum, eyeshadows, lip oil, lip tint, cheek tint, face mist, lipstick, lip gloss, highlighter, undereye brightener, eyeliner, brow pencils, and brow gel.” So it seems your entire face will soon be Grande-approved.

Grande revealed in an interview with Allure that r.e.m. beauty products will be released in “drops.” According to a text that looks suspiciously like it was sent by Grande on the brand’s Insta, the first drop will include lashes, liners, plumping glosses, lip stains, and four other main categories the brand blurred out. The “thank u, next” singer’s inspiration behind her lip plumping formula actually came from DuWop’s Lip Venom ($16, DuWop). “I feel like this is as tingly, if not tinglier than Lip Venom. I was like, ‘Oh, my gosh, is this a little too intense?’”Grande told the publication. If you want even more hints as to what to expect, r.e.m. beauty has posted a few images of Grande rocking its makeup, and it looks like a dewy, pastel dream.

What products will Ariana Grande's r.e.m. beauty chapter 2 feature?

On March 16, r.e.m. beauty announced the product lineup for chapter 2: goodnight n go. The eight new products include a handful of r.e.m. beauty firsts. In addition to Ariana Grande beauty staples like false lashes and glittery, multidimensional eyeshadows, r.e.m. is also delivering two new skin care products and a lash and brow serum which is super exciting because Grande is always glowing.

Makeup-wise, the launch features a six-shade eyeshadow palette ($24) in talc-free, super silky formulas, a metallic eyeshadow gel ($16) in five seriously multi-dimensional shades, an eyeshadow gloss top coat ($16), two sets of vegan false lashes ($16), and a multipurpose lip and cheek stain ($18) in 10 buildable shades. On the skin care side of things, r.e.m. beauty is dropping an undereye balm ($22) that smooths and tightens undereye bags, a soothing face mist ($24) that can be applied before and after makeup, and a lash and brow serum ($40) that uses red clover flower extract to strengthen and grow lashes and brows.

When can I buy r.e.m. beauty chapter 2?

r.e.m. beauty chapter 2: goodnight and go will be available on Monday, March 21 on rembeauty.com.

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