Can you believe it's been a year since Instagram rolled out its Stories? I can't imagine the app without them, TBH. To celebrate the feature's first year, Instagram published a statement with some information about how much time millennials spend on the Instagram each day, and it's a pretty shocking figure.
According to Instagram, users started staying on the app for longer periods of time after the Stories feature was released. The statement says,
Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day.
This seems about right. I can't even spend an entire hour without looking at my IG feed once or twice -- you know, to take off the edge.
Aside from the information on our time spent on the app, Instagram also released some pretty important insight on the most used hashtags, top locations, most used filters, and most popular stickers.
Here are the most used hashtags and locations.
Amongst the most used hashtags, the top five include #GoodMorning, #Work, #GoodNight, #Mood, and #HappyBirthday. These might be really helpful if you're trying to get your engagement up.
Instagram also addressed the top five locations around the world where people use the IG the most: Jakarta, Indonesia; São Paulo, Brazil; New York, NY; London, UK; and Madrid, Spain.
These filters and stickers are also the most popular.
The most popular face filters on Instagram are the puppy ears, sleeping mask, bunny ears, love with heart-shaped darts, and the koala ears. The puppy ears are the cutest, so I get it.
And finally, the most popular stickers are the Vibrant Location sticker, the Digital Time sticker, the "Like" sticker, the Hashtag sticker, and finally, the Weather sticker. I really do love the Vibrant Location sticker; how else will my friends know exactly where I am?
Instagram has also announced that it's releasing birthday and celebration stickers on the app starting Aug. 2. So if you have a birthday coming up, you can let everyone know on your IG Story.