The University of Miami chapter of the Delta Gamma sorority just released their 2016 recruitment video, and it's ridiculous.
The video, which has racked up more than a million views in a matter of days, has all the elements you'd expect from a Floridian sorority: Yachts, bikinis, the works. Less expected? The quality — and how damn expensive it probably was to film.
Produced by Artec Media, the mini-film watches like a professional music video. It's lavish in every single sense, and completely over the top.
Which is exactly why the folks over at ELLE asked a New York-based media company to estimate the cost of the shoot.
We believe it was shot on a moving rig and one of the newer drones (not a helicopter). The combination of three days at least, a good camera (because of the slow-mo), rented boats (speedboat and sailboat), possibly a rented beach, a rented hotel, and post-production, could come to $400K. But even if all the locations were donated (dads' boats, et cetera), we're looking at $200K.
The video's description indeed boasts it was shot with a Panasonic GH4 on a Glidecam 2000, GoPro Hero 4, and a Phantom 3 Professional, the latter of which is nearly $2,000 on its own.
And instead of using just any old recycled music (#basic), the video reportedly uses an original song by Joselyn Rivera, a contestant on "The Voice."