IHOPE IHOP's Twitter team learned a lesson because the restaurant chain's tweet yesterday was Rooty Tooty Fresh 'N F*CKED UP.
Nowadays, restaurants and prepackaged food companies put a premium on having engaging and unique social media presences.
These companies recognize the American people don't want to be talked at like they're consumers. We want to be talked at through amazing food puns and clever, topical memes.
For the most part, companies adapted their brand messages to fit this want, and we've reaped the rewards by being treated to gold like THIS.
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
A pizza-based pun about "The Sound of Music"? Come on! That's genius!
I don't even LIKE microwaved pizza, but you KNOW I'm going to buy a pie of DiGiorno next time I'm at the grocery store.
This need to feel unique and relevant on social media can lead to missteps -- like when IHOP fixed up its followers a fresh stack of misogynist bullcrap on Twitter on Sunday.
Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR — Katie Mack (@AstroKatie) October 18, 2015
Are you effing kidding me? Body shaming by a MEDIOCRE PANCAKE RESTAURANT'S TWITTER ACCOUNT?!?!
Was the Internet pissed off by this? Ummm, does IHOP take an absurd amount of liberties by claiming it's the INTERNATIONAL House of Pancakes?
Someone on the @IHOP social media team don' gonna get fired, yo. pic.twitter.com/ddT2z7nJGX — Andrew Husband (@AndrewHusband) October 18, 2015
@IHOP my son follow this account, this is ridiculous — mike (@FARTDAUGHTER) October 18, 2015
Does IHOP stand for "Irresponsible Harmer of People??" I am disgusted. Your tweet literally made me vomit. https://t.co/lqpdSub0SZ — rob delaney (@robdelaney) October 19, 2015\
.@IHOP I like my breakfast fertile, submissive to man's God-given authority, lush, and available 24 hours per day. Please advise. — Old Hoss Radbourn (@OldHossRadbourn) October 18, 2015
IHOP apologized (thank pancake God). So, we can all go back to eating our Rooty Tooty Fresh 'N Fruities guilt free, the way pancake God intended.
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry. — IHOP (@IHOP) October 19, 2015
Can we please go back to IHOP tweeting stuff marketing executives think "the youth" want to hear?
Pancakes on fleek. — IHOP (@IHOP) October 21, 2014
IHOP, be more like DiGiorno.