IHOPE IHOP's Twitter team learned a lesson because the restaurant chain's tweet yesterday was Rooty Tooty Fresh 'N F*CKED UP.
Nowadays, restaurants and prepackaged food companies put a premium on having engaging and unique social media presences.
These companies recognize the American people don't want to be talked at like they're consumers. We want to be talked at through amazing food puns and clever, topical memes.
For the most part, companies adapted their brand messages to fit this want, and we've reaped the rewards by being treated to gold like THIS.
A pizza-based pun about "The Sound of Music"? Come on! That's genius!
I don't even LIKE microwaved pizza, but you KNOW I'm going to buy a pie of DiGiorno next time I'm at the grocery store.
This need to feel unique and relevant on social media can lead to missteps -- like when IHOP fixed up its followers a fresh stack of misogynist bullcrap on Twitter on Sunday.
Are you effing kidding me? Body shaming by a MEDIOCRE PANCAKE RESTAURANT'S TWITTER ACCOUNT?!?!
Was the Internet pissed off by this? Ummm, does IHOP take an absurd amount of liberties by claiming it's the INTERNATIONAL House of Pancakes?
IHOP apologized (thank pancake God). So, we can all go back to eating our Rooty Tooty Fresh 'N Fruities guilt free, the way pancake God intended.
Can we please go back to IHOP tweeting stuff marketing executives think "the youth" want to hear?
IHOP, be more like DiGiorno.