Coke Zero Is Being Replaced By Coke Zero Sugar & Twitter Is Confused
In a bizarre move, Coca-Cola announced that it's getting rid of its sugar-free Coke Zero... and replacing it with another sugar-free option called Coke Zero Sugar. The similarly named soda reportedly has a slightly different recipe than the classic one. But that hasn't stopped Twitter's Coke Zero fans from being totally confused about why Coke Zero is being replaced by Coke Zero Sugar in the first place.
Why fix something that isn't broken, right?
Despite growing Coke Zero sales (GQ reports that the fan-favorite saw a 3.5 percent increase in 2016), Coca-Cola thinks Coke Zero Sugar will perform even better because it already has internationally. The soda giant is officially stopping Coke Zero distribution in August (yes, that soon).
According to a blog post written by Stuart Kronauge on the Coca-Cola website, the release of Coke Zero Sugar is aimed at elevating the Coca-Cola brand without sacrificing the flavor. And, you know, reminding people that it has zero sugar. He wrote,
We recognized an opportunity to give the brand another boost and to encourage more Coca-Cola fans to try a great-tasting zero-sugar product. Consistent with moves we've already made successfully in more than 25 markets around the world, we're changing the name to Coca-Cola Zero Sugar to be as clear and descriptive as possible about the product and the promise that it delivers great Coca-Cola taste without sugar.
Still, it's a confusing move for regular Coke Zero drinkers.
Besides a slightly tweaked recipe, the packaging on Coke Zero Sugar is the iconic red color most commonly associated with the brand, whereas, regular Coke Zero had black packaging. The label also says "sugar" beneath a slightly bolder "zero."
Twitter is not here for it.
Confused Coke Zero fans took to Twitter after hearing the news.
Here, let's go through some of the funniest Coke Zero Sugar responses.
"Can you hear the sound of my brain dying?"
Don't. Get. It.
Is it time to stock up?
If you really love your Coke Zero, I'd say run to the nearest store. Otherwise, Coke Zero Sugar sort of sounds like the same damn thing.