Chipotle Is Serving Queso Dip At Test Kitchen In New York City
I don't know about you, but every single time I visit Chipotle, I hope that queso will miraculously appear on the menu so I can indulge in its cheesy goodness.
Luckily, my wildest Chipotle dreams just came true, because a new public Chipotle test kitchen in New York City is finally serving queso dip.
That's right: On Monday, July 10, Chipotle's first public-facing test kitchen opened up on 504 6th Avenue in the Big Apple, and the generous Chipotle gods are finally testing queso dip on the menu, Eater reports.
By "Chipotle gods," I mean Chipotle CEO Steve Ells and Head of Marketing Mark Crumpacker. These guys were initially hesitant to serve queso because they couldn't find a way to serve it without breaking their health standards... that is, until now.
According to Eater, Ells sent an internal memo to the company's employees Monday about the beloved queso.
It allegedly reads,
All of our competitors sell queso, and we know some customers don't come to Chipotle because we don't offer it. But because we refuse to use industrial additives, added colors, flavors, or preservatives in our food, it's very difficult to make queso that meets our standards.
In other words, the company must've found a queso recipe that doesn't include added colors, flavors, or preservatives... so that's good!
Apparently, the new test kitchen is called the NEXT Kitchen because it's a part of a new marketing plan that will help determine what the future of Chipotle will look like (hence the word "next").
The kitchen is reportedly part of Chipotle's "NEXT Team" that will also explore technology, real estate, architecture, menu development, and operations for the company's future.
Regardless of all the changes happening at Chipotle, let's cross our fingers that queso makes the cut and is eventually served nationwide.
If that happens, you better believe I'll be eating Chipotle for lunch every day.