These Asian-Owned Beauty Brands Are Creating The Products You'll Want To Use Forever

Good Light Beauty

You're probably already a fan of Korean and Japanese skin care, but there are so many more Asian-, Asian-American-, and Pacific Islander-owned beauty brands that should be mainstays in your bathroom. Aside from the wealth of innovative, efficacious products available that'll transform your beauty routine in myriad ways, shopping Asian-owned beauty brands is a meaningful way to support talented creators every day and lift up the AAPI community.

Attacks on Asian-Americas have been on the rise in the U.S. Since one man fatally shot eight women — six of whom were Asian — in Atlanta, Georgia, on Tuesday, March 19, there has been an outpouring of support for Asian, Pacific Islander, and Asian-American communities. There are several different ways you can help, too. Elite Daily previously shared a list of organizations you can donate to if you have the means to; PBS reported different action items, from bystander intervention training to breaking down how best to check in with your friends. You can always uplift Asian and Asian-American creators through straightforward financial means, like shopping from AAPI-owned brands.

Below is a non-exhaustive list of some of the incredible Asian- and Asian-American-owned beauty brands out there. We'll continue to add to this list with even more stellar brands.

We only include products that have been independently selected by Elite Daily's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.



Shop here for: skin care focused on celebrating meaningful Indian beauty rituals. A portion of all sales are donated to the Shanti Bhavan Children's Project to aid children in India's lowest socioeconomic class.

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CLE Cosmetics

Shop here for: minimalistic makeup and skin care products that work on their own and within any existing (no matter how extensive) routine.

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Shop here for: all your skin care essentials and some easy-to-use makeup sticks. There are body lotions, eye creams, masks, sunscreens, highlighters, and more.

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Glow Recipe

Shop here for: clean, fruit-based skin care in super fun packaging that'll give you a healthy-looking, glassy glow.

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Good Light

Shop here for: vegan, sustainably-made beauty products designed to challenge gender norms.

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Hero Cosmetics

Shop here for: cult-favorite skin care products designed to combat acne in every form.

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Shop here for: nourishing skin care products inspired by Indonesian beauty rituals. Through the end of April, 10% of proceeds from select products will be donated to Stop AAPI Hate.

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Shop here for: sustainable and recyclable beauty products designed with the ethos of understanding your skin before attacking it with every skin care trend that pops up.

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Meow Meow Tweet

Shop here for: low-waste beauty made for your head to your armpits to your toes.

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Peach and Lily

Shop here for: a seemingly never-ending array of spa-grade, toxin-free Korean skin care.

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Shop here for: a modern take on Asian beauty routines and rituals made specifically to target problem acne.

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Shop here for: luxury skin-care products with formulas inspired by classic Japanese beauty practices.

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Then I Met You

Shop here for: award-winning cleansers, oils, serums, and more, all beautifully packaged and designed to give you a relaxing, nourishing skin-care experience.

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CTZN Cosmetics

Shop here for: every type of makeup product imaginable, whether you like to keep it natural or layer on the glam.

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Em Cosmetics

Shop here for: genderless, clean, and inclusive cosmetics that look as gorgeous on you as they do in their packaging.

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Emilie Heathe

Shop here for: heavy-duty, chic nail lacquers and calming candles for your next self-care day.

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Henné Organics

Shop here for: cosmetics made with all the minimalistic luxury of Swedish-inspired makeup.

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Live Tinted

Shop here for: multipurpose beauty products made for a diverse range of skin tones.

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Jason Wu Beauty

Shop here for: runway-ready cosmetics that are incredibly easy to apply and almost too pretty to wear.

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Shop here for: practically every color (glitter included!) nail polish imaginable that'll give you a professional-grade mani every time.

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Shop here for: good-for-your-skin cosmetics that help color correct a wide range of skin tones.

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Kulfi Beauty

Shop here for: cosmetics celebrating South Asian beauty traditions in bright and bold colors.

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Patrick Ta Beauty

Shop here for: luxury, affordable, celebrity-loved makeup in mauve and neutral tones.

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Tower 28 Beauty

Shop here for: buzzy, sensitive skin-friendly makeup, including formulas that are hypoallergenic, fragrance-free, and dermatologist-tested.

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Shop here for: vegan, spa-level manicure and pedicure products and polishes in a wide array of colors.

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Velour Beauty

Shop here for: all your lash, mascara, and eyeliner needs.

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Wander Beauty

Shop here for: aesthetically-pleasing cosmetics that can take your multi-step beauty routine down to only a few, multipurpose items.

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