Swifties know no matter what, Taylor Swift always finds a way to make her music speak for itself. That's the case with her most recent drama with Scooter Braun, too. When the producer bought her former label, Big Machine, he gained the rights to her first six albums, and Swift was publicly very upset about this. But Swift won't be held down for too long; she recently announced she will be taking back what's hers. Taylor Swift plans to rerecord her old songs because of the Scooter Braun deal, which means she'll once again own her own music.
It all started earlier this summer when Braun gained the rights to the masters of Swift's songs with his purchase of Big Machine Label Group. Even though Swift lost the rights to those original songs, fans wondered about the possibility of her rerecording them. That's the possibility that was posed to Swift in an interview with CBS Sunday Morning. Her interviewer, CBS News' Tracy Smith, asked her if she might want to rerecord and Swift said yes. When Smith pushed further and asked, 'That's a plan?" Swift responded, "Yeah, absolutely." With Swift making new recordings of her older songs, it looks like the pop star will once again have control over her full catalog. It also means fans will probably be getting brand new versions of the classic songs they love.
The opportunity to rerecord her original songs is definitely a win for Swift, especially after she made it clear to fans just how upset she was about Braun's acquisition of her masters. After she found out about the sale of her songs to Braun (which she alleges she learned at the same time it was announced to the public) Swift took to Tumblr to speak directly to her fans. She wrote:
This is my worst case scenario. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. And when that man says ‘Music has value’, he means its value is beholden to men who had no part in creating it.
Swift now produces music under Republic Records, as well as her own Taylor Swift Productions. She continued in her Tumblr post to say she's much happier with her current producing situation. She said:
Thankfully, I am now signed to a label that believes I should own anything I create. Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.
Now that Swift feels better about her label, it makes sense she now wants to take back her music. Even her fellow singers think it's a good idea. In July, Kelly Clarkson tweeted to Swift that she supported her rerecording her music. Clarkson wrote:
just a thought, U should go in & re-record all the songs that U don’t own the masters on exactly how U did them but put brand new art & some kind of incentive so fans will no longer buy the old versions. I’d buy all of the new versions just to prove a point
It sounds like Clarkson might have perfectly predicted Swift's future. Fans are in for a whole lot of new music from Swift when her album Lover drops Aug. 23. But along with the new songs, they might soon be able to enjoy all of Swift's classics all over again.