Dia Dipasupil/Getty Images Entertainment/Getty Images

Jackie Aina's Comments About Kylie Cosmetics Make A Valid Point About Her Concealer

By
Share
Ad failed to load

Makeup brands often send samples of new products to bloggers and other influencers to drum up excitement for the launches, and it basically equates to free advertising. Sometimes, though, it backfires. Jackie Aina's comments about Kylie Cosmetics are calling out Kylie Jenner's growing beauty empire for sending out her new concealers to mostly light-skinned bloggers for review. Jenner has yet to officially respond to the accusation, but in the past, she has historically replied to criticism from fans.

If you're not familiar with Aina, she's a prominent beauty influencer with over 241,000 Twitter followers, 746,000 Instagram followers, and 1.8 million YouTube subscribers. Just a few hundred thousand more than me, no big deal. Aina is also African-American, and doesn't hesitate to point out problems in the oft light-skin-tilted beauty sphere. This is where Jenner comes into the picture.

Jenner recently added concealer to her bevy of Kylie Cosmetics goods, and following in Rihanna's Fenty foundation footsteps, Jenner's concealer is excitingly inclusive. While the liquid cover-up is available in 30 shades, Aina is accusing Jenner of only promoting the lighter shades and not sending any beauty bloggers the darker tones to try out. This is a serious accusation that I bet Jenner will not take lightly. An important point here, though, is that in ever-increasing climate of nastiness amongst beauty bloggers, Aina was constructive in her criticism and isn't trying to spark a social media feud.

Ad failed to load
Jackie Aina on YouTube

Aina uploaded her official review of the Kylie Cosmetics products to her YouTube channel, and had quite a bit to say about the concealers. "You’re probably here because you’re expecting me to drag Kylie Jenner and her new concealers. Y’all are so shady!" Aina is not here to hate, OK?

Her original quest when filming the video review was to compare Jenner's concealer to ColourPop's similar, cheaper product. Both companies are manufactured by the same parent company, Seed Beauty, meaning that the concealers are probably pretty similar in composition, although they have a very different price tag: Jenner's sells for $20, while ColourPop's comes in at $6. Luckily, Aina decided the products are different and Jenner's is probably worth the extra cash. But wait, there's more.

Ad failed to load

"You went out of your way to create this beautiful bottom row of darker colors, but I didn’t see a single person on YouTube outside of Shayla… reviewing these products?" Aina is not happy that Jenner apparently only gifted her concealers to light-skinned beauty influencers, failing to promote the darker tones.

"I’m not on [the Kylie Cosmetics] PR list and I’m most certainly not the only black beauty guru out there, but I’m just saying – why did you go out of your way to create all those shades and you didn’t bother to send them to anybody to review? I want to see some reviews from some chocolate girls. I just wanna know where are they?

The blogger is praising Jenner for her idea of inclusivity, but points out that the reality star missed an opportunity to really reach a large portion of her customer base.

Ad failed to load

Aina goes on to express her concern that Jenner "did all that work for nothing by making all those dark colors and then not bothering to send them to any dark-skinned vloggers who could have reviewed them...ethics [are] important to me." To Aina and so many others out there, the industry is about much more than pretty makeup products.

Fans had taken to Twitter specifically to ask for testing/swatching of the darker shades, requesting Aina by name. And since part of the controversy over Jenner's concealers was that people can't swatch them through the computer, I feel the fans on this one, and I bet Jenner does too.

Ad failed to load

Here's hoping Jenner will include more dark-skinned beauty bloggers on her sample list next round. Considering her and sister Kim Kardashian West are dropping beauty products like they're hot, she'll have the opportunity to soon right this wrong.

Ad failed to load

Must Reads

5 Trends From The '90s Are Making A Serious Comeback, So Somebody Page Cher Horowitz

I was born in the '90s and my childhood was one Caboodles train case packed with scrunchies and butterfly clips after another. If you could believe it, early '90s fashion is already considered vintage (I officially feel old AF) and according to sprin…
By Stephanie Montes

This New Snapchat Feature Is Going To Make Your Stories Look Even Better

Giphy is officially taking over social media, and I'm not upset about it. After invading Instagram stories with funny animated stickers, the company partnered with Snapchat — and now, we're finally able to fill our Snaps with hilarious GIFs. In other…
By Amanda Fama

Your Weekly Horoscope Is Here & Luckily, It's All Good Things

Pat yourself on the back because you survived not only one but two major eclipses. The last few weeks have been one obstacle after another but you made it. You dealt with the pain, held it together, and prevailed. Now, your February 19, 2018 weekly h…
By Roya Backlund

6 Subtle Red Flags That Could Mean You’re Sleeping Way Too Much

Have you ever woken up after an unusually long night of sleep and felt, well, kind of awful? Whether you roll out of bed feeling super dehydrated, nursing a throbbing a headache, or you simply feel stiff as a board, there are reasons why your body mi…
By Annakeara Stinson

These 6 Workouts Can Be Done Right On Your Couch, & Yes, They Do Count As Exercise

Ever have that feeling when you're watching the Olympics like you should be working out, or at least stretching, but in reality you're just laying around eating chips? Yeah, me neither. But if you do ever feel that pull to work out when you're just l…
By Annakeara Stinson

10 Things You Should Say To Your Partner Every Day To Keep The Love Alive

When it coms to love, falling into it is a lot easier than maintaining it. There’s a reason, after all, that it's called "falling" in love, because it's mostly out of your control — the heart just takes over. Because those emotions come so easily and…
By Rachel Shatto

Science Says These 8 Foods Can Help You Live Longer, So Eat Up

If you're looking to live forever, or at least for an appropriately long amount of time, then the best way to get started on your journey toward immortality is to think about what you're putting into your body for fuel. Think of your diet as the batt…
By Caroline Burke

I Live In London & When Guys Find Out I'm American, They Only See Me As A Fling

I first entered the world of dating apps during a semester abroad in London, and I had zero idea what I was getting myself into. I was 21, had only ever dated boys I'd met through work, school, or mutual friends, and my appreciation for romantic come…
By Genevieve Wheeler

Here's Exactly How You'll Fall In Love, Based On Your Astrological Sign

One of my favorite things about learning about my zodiac sign and others' is learning patterns about my behavior that I can acknowledge and use to my advantage. As a Scorpio sun sign, I know I'm typically described as mysterious, drawn to loyal peopl…
By Elana Rubin

These 8 Red Flags Might Mean You're Pushing Yourself Too Hard In Your Workouts

If you live by the motto "no pain, no gain," or you frequently exclaim that your HIIT circuits "hurt so good," you're probably the type of person who challenges yourself to the max during your workouts. And while this isn't necessarily a bad thing, i…
By Georgina Berbari

I Tried Vegan "Spacepaste" & It Looks Like Straight-Up LED Lights On Your Face

As you might have noticed, 2018 is the year for glitter. So many brands have been releasing shining, shimmering formulations like they're going out of style. We're not even halfway through February, and Lemonhead LA has already launched the best glit…
By Kim Carpluk

These "Awkward" Proposal Stories Show There's No One Perfect Way To Get Engaged

There are a few adjectives people use to describe proposal stories that tend to be a bit more common than the rest. You know what I mean. How many times have you heard someone describe their marriage proposal as "magical" or "romantic" or — my person…
By Candice Jalili

This $20 Toy Simulates Pimple Popping, So You Can Save Your Face (But Still Lose Your Dignity)

As a self-proclaimed popaholic, I am not ashamed to admit that I love watching pimple popping and blackhead extraction videos. Call me gross, but I find it immensely therapeutic and satisfying. To all of my fellow weirdos, we’ve been blessed with a n…
By Ariana Marsh

Everyone Is So Thirsty Over This “Photo” Of Obama With Facial Hair

It's been a hot minute since President Barack Obama left the Oval office (though it feels like ages), and a lot of us miss him dearly. After leaving the White House, the 44th president remained out of the public eye for a little while, decompressing …
By Daniella Bondar

Meghan Markle Uses This $13 Natural Wonder To Grow Her Eyebrows Back & You Can Too

Meghan Markle is the world's new go-to celebrity for all things fashion and beauty — she's marrying a prince after all, so she must have some tricks up her sleeve. Meghan Markle's beauty routine is just as intricate as mine, because that's how real s…
By Alison Turka

7 Foolproof Things To Do Every Day If You're Tired Of Being Lazy AF

Being lazy can be oh-so-lovely. Until you start letting life pass you by, and not living to your full potential, then suddenly, it's not so good anymore. Don't get me wrong, I love my weekends when I can stay snuggled up in bed just a bit longer. Hit…
By Marisa Casciano

This Is How Long Most People Wait To Say "I Love You," Science Says

If I had to choose one word to describe saying "I love you" to your partner for the first time, I'd have to go with... hmm, exciting? Nope. Thrilling? Hardly. Terrifying? YES. Exactly. Saying "I love you" for the first time is terrifying. What makes …
By Candice Jalili

6 Reasons To Travel Abroad With Your Boyfriend Or Girlfriend In Your 20s

Traveling can be many things: hectic, expensive, and definitely stressful. But with the right people or person beside you, all those troubles kind of just melt away. That's why there are some solid reasons to travel abroad with your boyfriend or girl…
By Alani Vargas