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Video Perfectly Explains Why We Have So Much Trouble Remembering Names

by Gillian Fuller

Be honest. How many times have you met someone and forgotten his or her name within a few minutes?

If the answer is “frequently,” you’re not alone. It happens to everyone.

Fortunately, AsapSCIENCE is here to help.

In a recent video, the science crew explains how we can blame our name-oriented memory loss on something called the Baker Effect.

Apparently, because names are arbitrary and lack specific information, there are no mental links we can use as clues to help recall the name later on.

Another explanation: When we meet someone, our brains focus on what we’re going to say instead of what the other person is saying.

While understanding what causes the memory loss may help us focus more on remembering, there are specific tips and tricks you can use to improve your memory, and those are detailed in this video.

And if all else fails, a good “hey, you!” greeting will keep you in the clear.