For many years, Barbie set the standard for dolls: tall, thin and flawless.
But, children need to see different types of beauty.
A UK brand called Makies, best known for 3D printing entirely customizable dolls, heard its customers inquiring about having their deaf, blind or special needs children represented in toy form.
The requests came in the form of the viral #ToyLikeMe campaign, which asked parents to show the ways they "hacked" their children's toys to make them more like their owners.
Makies decided to take on the campaign as a kind of challenge, and it planned and executed a new range of dolls in less than a week.
According to a press release from the brand, dolls are now available with canes, birthmarks and even hearing aids.