Sales For Ivanka Trump's Brand Skyrocket Despite Boycott

Ivanka Trump's fashion line experienced record sales in February, despite a boycott and the fact Nordstrom stopped selling her brand.

It seems the boycott may have backfired. In fact, publicity surrounding her line appears to have boosted sales.

The boycott, known as #GrabYourWallet, was a response to Ivanka's silence over the tape in which her father was caught bragging about sexual assault.

Kellyanne Conway, counselor to President Donald Trump, recently urged people to buy Ivanka's products in response to the boycott, and broke the law in the process.

But it looks like people might have listened — sales have skyrocketed.

Abigail Klem, the brand's president, said the line just had its best month ever in February.

Speaking with Refinery29, Klem said,

Ivanka's brand saw a 346 percent increase in sales between January and February, according to Lyst, a fashion search engine.

Compared to average sales for February 2016, the brand sales increased 557 percent.

In January, Ivanka Trump's brand was ranked at number 550 in terms of overall sales via Lyst. But it February, it hopped all the way to number 11.

Responding to this huge surge in sales, Lyst's US public relations director Sarah Tanner said,

The brand's recent success once again vindicates the old saying, "There's no such thing as bad publicity."

Citations: Will Ivanka Trump's Brand Be Even Bigger Without Ivanka? (It's Complicated) (Refinery29)