Ivanka Trump's brand is taking a hit as the presidential election goes on.
Many people across the United States are not happy with Republican presidential candidate Donald Trump. Some are showing their distaste through protests and signs, while others are using Facebook posts.
Some are simply not voting for him on November 8.
But certain people are using their dollar vote to show they don't support Trump OR the rest of his family.
As we all know, Trump has built a brand and stamped his name on a ton of things: hotels, golf courses, shirts, ties, wines and steaks.
In light of his statements during this election – which have been racist, Islamophobic, xenophobic, misogynistic and just plain old dumb – many individuals are choosing not to endorse him by not using his products.
People are canceling reservations at the Trump golf course, and small businesses are telling employees they won't reimburse charges made at Trump hotels, the New York Times reported. People have cut up Trump ties and thrown out Trump shirts.
Gary Berry, a veteran whose son died in the Army, used to buy Trump wines. But he stopped after Trump went after Khizr and Ghazala Khan, the parents of an American soldier who was killed in Iraq.
He told the Times,
Trump is despicable in my mind. I'm not buying Trump anymore.
And now, people are also boycotting Trump's daughter's brand.
Ivanka Trump's brand includes shoes, clothes and handbags. But Ivanka is also seen as the most powerful endorser of her father in the Trump family, given her standing as a fairly progressive woman.
Because she has been standing by and supporting her father through all his madness, however, women are rejecting her brand.
Shannon Coulter, a brand and digital strategist, has been calling for a boycott of the Trump brand.
Please join @pgpug & I in boycotting retail stores like @Nordstrom and @Macys that carry Ivanka Trump's collection. #fashionnotfascism — Shannon Coulter (@shannoncoulter) October 12, 2016
Her call has been picking up traction as we get closer to November 8, with people using #GrabYourWallet – a reference to the infamous "grab her by the pussy" tape – to show their support.
Not only are people boycotting the Ivanka brand, but they also say they'll refuse to shop at any stores that carry her line.
Updated list. Now includes Marshalls. If you'd rather not see the name "Trump" anymore while you're shopping, call these stores. Tell them. pic.twitter.com/4xXkGcqU4X — Shannon Coulter (@shannoncoulter) October 14, 2016
It's difficult to figure out if these boycotts are having an impact, since the Trump brand is privately controlled. But there is anecdotal evidence that Trump may be financially suffering.
An online booking company reported a drop in booking at Trump hotels, and clothing store employees told the Times that it's not uncommon to have someone return Ivanka brand clothing for political reasons.
Many people have argued that Trump's campaign is actually just a long advertisement for his brand. If that's the case, not only is Trump projected to lose the presidential election, but it also looks like his brand is losing, too.