A 12-year-old girl allegedly sent an "extreme selfie" to her friends before she fell 17 stories from an apartment block.
The schoolgirl, known as Oksana B, had been taking pictures in dangerous positions on the building when she died in the city of Perm, Russia, Metro reports.
Earlier that day, Oksana had got in touch with a friend over the Russian social media website VK to sing her praises and tell her how much she loved having her in her life.
Oksana is reported to have left her home and made her way to a rooftop where she sent the photos, which raised the alarm.
Her friend tried to call her to get Oksana away from the perilous edge — even texting the image to the girl's mom in a bid to warn her — but to no avail.
She is reportedly believed to have been sitting on a ledge and leaning on a handrail when she fell.
The police were called by someone who saw her body on the sidewalk below.
Oskana's uncle paid tribute to her on social media, praising her hard work at school. He said,
She was such a friendly girl. She was a good pupil, she had no problems at school. She took dance classes and English classes.
He blamed the death on her love of the selfie craze. He continued,
She had so much to live for and now she has lost her life to the craze of looking to do extreme selfies for social media. There can be no other reason why she climbed over the damned handrail.
Last year, we reported how there have been more selfie-related deaths than lethal shark attacks.
At one point in 2015, there were 12 confirmed selfie deaths compared to eight shark deaths.
Selfie deaths included a 66-year-old Japanese tourist who fell down the stairs while trying to take a selfie at the Taj Mahal.