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Zayn Malik's New Music Video Is Here And We Feel 'Cruel' Making You Watch It

Snakehips has dropped a new music video with One Direction's Zayn Malik for his song "Cruel."

Let's be honest: It's dreadful.

Call me spoiled for expecting more, but it's 2016 and music videos should not just be one guy dancing at the camera looking pouty.

Have you ever seen the movie "Limitless" with Bradley Cooper?

Great film.

This is kind of like the opening credits with that infinite zoom camera. Watch it and you'll know what I mean:

SnakehipsVEVO on YouTube

Here's the movie opening for context:

Luke Davies on YouTube

See, it's like a poor man's "Limitless."

And don't even get me started on the song. Gah. Awful. Just read some of the lyrics:

Back where we left off I watch you take your dress off I been by myself remembering you How your body hurts me Looping round like CCTV In all of this bitterness You stay so sweet

*Massages temples*

Seriously? This guy's making mad stacks for churning out tunes with as much personality and punch as a damp towel?

How do you sleep at night, Zayn?*

*Probably on a bed of money next to a supermodel.