Following the release of Justin Bieber's latest album, Purpose, Spotify released an ad campaign revealing the geographical locations where his music was most popular.
As part of Spotify AB's biggest outdoor marketing campaign yet, Williamsburg's large hipster demographic may have been surprised to see the hand-painted ad on the corner of Kent and Metropolitan, which reads,
Sorry, Not Sorry Williamsburg. Bieber's hit trended highest in this zip code.
The streaming company pushed ads in 10 total global markets following research on musical trends in each location, made possible by the company's 20 million paying subscribers and 80 million free users.
Other sites in New York City include East Village, where the most-listened-to artist was The Weeknd, and Bushwick, where the ad reads, "Bushwick spent 2,857,933 minutes with Future this year."
The biggest takeaway from this? Even hipsters avoiding everything and anything mainstream can't resist listening to "Sorry." It's fair to say Bieber's music does not discriminate.