It goes without saying how effective and popular of a platform Twitter is among businesses marketing their brands and products. From startups to transnational corporations, Twitter (no, not Facebook) has proven itself to be the ultimate vehicle for viral campaigns and one-sentence ads.
But by far, the best part of Twitter is that companies can track how their audience is reacting to and digesting their ads, and these companies can even respond back to individual users: like a pseudo-customer service rep. Here are the Top 10 brands on Twitter that are trailblazers in the digital marketing world:
10. American Express
Tweeting since: May 26, 2009
What AmEx has learned from Twitter:
Tweeting since: November 27, 2007
8. Southwest Airlines
Tweeting since: July 2, 2007
Tweeting since: January 30, 2007
Who runs Woot's Twitter Account:
On the account being staffed 24 hours/7 days a week:
6. Best Buy
Tweeting since: November 19, 2008
Tweeting since: February 8, 2009
Tweeting since: May 30, 2007
Given the account is following over 100k people, how do you decide who to follow?
Tweeting since: May 12, 2011
What happens when Twitter goes down:
Most stressful time of the year?:
Tweeting since: November 29, 2006
1. Whole Foods
Tweeting since: June 16, 2008
What's your favorite part of the job?
Most frustrating part of communicating via Twitter?