For The CEO Of Alley NYC, Purpose > Paycheck


It’s easy to think that someone who is in love with the idea of chasing a dream, is really just a person who lacks concrete ambition. The most skeptical and cynical of us might even say that those who believe in following their passions are simply making excuses for not having a profession that makes them “serious” money. But what about someone who has already been there and done that?

What about someone like Jason Saltzman: the type of person who has experienced making a comfortable salary and has been self-employed while living in one of the country’s sexier cities, like Miami?

Saltzman is the 34-year old founder of Alley NYC, a Silicon Alley based start-up dedicated to, as the CEO stated, helping other small businesses with one valuable commodity: space.

Alley NYC devotes over 15,000 square feet of Midtown Manhattan co-working office space to young entrepreneurs looking to get their start-ups of the ground. The company offers membership to those interested for around $500 per month and, in return, offers members a unique environment that includes the amenities, atmosphere, connections and resources some might find hard to acquire elsewhere. Furthermore, the entire project is one that Saltzman regards as a totally fulfilling experience, which is a far cry from his description of his days as a marketer.

The fact that Saltzman places so much emphasis away from traditional indicators of success, however, shouldn't suggest that he's had a lack of that with his latest business. According to his interview with Entrepreneur, he has a wait list of over 300 start ups that are trying to take of advantage of the opportunities that Alley NYC provides.

It's not hard to for anyone to understand why either, especially when you consider the fact that Saltzman (who talked in this interview with Beta Beat about how he hated how "cliquey" other co-working spaces around the city were) continuously keeps the attention on his customers.

Now, with a solid enterprise on his hands that seems to be a hit among entrepreneurs around New York City, one might think expansion would be the next logical step for Alley NYC, much like Startup Institute began setting up new branches after experiencing success in Boston. But Saltzman says he has no plans for such growth, indicating that he is more than content with what's unfolded before him.

There may be other entrepreneurs who view disregarding the prospect of expanding as missing out on a big opportunity. But if keeping a sole focus on facilitating the growth in Big Apple businesses, alongside helping heighten the profile of Silicon Alley in the process, is what Jason Saltzman deems to be his purpose, it'd probably be a safe bet to say that the CEO will be just fine.

Photo via YE