How David Grutman Built An Empire By Partying For A Living (Video)
There's nothing more glamorous than living in the limelight of the world's hottest club scenes.
From epic parties filled with beautiful women and popping bottles, it's safe to say this luxe lifestyle is pretty over the top, not to mention insanely awesome.
If there's one guy who knows this, it's David Grutman. As the owner of Miami's LIV, this entrepreneur is no stranger to the nightlife scene.
For the Outrageous video series, Elite Daily had the opportunity to sit down with Grutman and get a glimpse into the life of savvy nightlife proprietor.
So, you're probably wondering what it's like to own one of the hottest nightclubs in Miami.
Well, according to Grutman,
It's kind of like being a lion tamer. It's a tour guide of lifestyle.
In the video, you can see that everything about his trendy Miami nightclub is over-the-top.
The venue is filled to the brim with good looking party-goers, celebs and socialites as the industry's best artists take over the turntables for the night and colorful lasers beam across the confetti-clad air.
However, it wasn't always flashing lights and opulence for Grutman.
You might be surprised to know that Grutman actually broke into the business by becoming a bartender at a mall. Since then, his hard work and passion have pushed him to become one of the most successful nightclub owners in the business.
When it comes to building a brand, Grutman believes you have to "figure out what your brand is, stay true to your brand and then PR the living sh*t out of it."
But, in the end it's not all about the money.
What it all boils down to is passion and pouring your heart and soul into something you love. The boats, bottles and models are just some of the perks that come along with your success.
For more original videos, docs and series, subscribe to the official Elite Daily YouTube Channel.