Creativity is something that many look beyond and don't even think of as something of importance in the world of business, or in the nature of the success you build for yourself. Creativity is one of the greatest qualities any of us can be blessed with, yet many never allow their true creativity to be expressed.
Our society doesn't approve of creativity, nor does it ever encourage it. Why? Because it never wants people to think for themselves or create their own paths in life. Think back from the point you were a child to the point you are an adult- you are always told what to do by society and that you have to do it.
School actually limits our creativity more than anything else because it is so egregious and is solely focused on how well you can cram and memorize things you will forget right after the fact, which is why we all hate it.
What many don't realize is that the reason society does this to us is because it doesn't want us to think for ourselves. It basically wants us to be robots and live the average, pedestrian, American dream that entails nothing more and nothing less than what our basic needs are.
Because our creativity is stripped by the time we are ready to enter into the real world, many decide to take the easy way out and get that job that doesn't require much effort, forever living life the way society wants us to rather than the way we ourselves want to.
This is the exact reason why so many become miserable before their 30s and feel like they have gone no where in life. This is the exact reason why so many people within Generation-Y are so lost in life and have no idea what route to take when it comes time to making a decision.
The reason they have no idea what they want to do is because they hate everything they do- all because society is telling them what to do rather than allowing us to create our own ideas and make our own decisions.
In today's business world the only way to separate yourself from the rest is not with your fancy resume that you printed at Kinkos, or your GPA that you basically overdosed on Adderall in order to attain. It is how well you can think for yourself and actually use your creativity that separates you from everyone else.
When most people out there see a problem, they just complain about it instead of trying to resolve it because they never had to use their creativity to problem shoot before.
We live in a world that is constantly becoming innovated with new concepts, ideas and technology. Having the creativity to help innovate something that has never been created before- anything from a product to a piece of art- is all based on where your mind wants to take you. But so many never even allow their mind to journey out of their cubicle, but instead get stuck in that cubicle for the rest of their lives.
People in today's world need to realize that individuals in leadership positions must be creative and become creative problem solvers as these are skills of the future. You need to unleash your creativity and understand how important it truly is to have it flourish throughout your life and career.
Many times in today's world there is little time to no time allocated towards real thinking and brainstorming, or even experimentation without judgment. With so much pressure to produce quick results in the current economic environment, it may seem like a luxury to walk away from the mountain of tasks to be accomplished.
What you need to understand is that your creativity is what makes your life fun and is what gets you excited each and everyday you wake up in the morning.
That is when you allow yourself to be your true self- you must stop worrying about what other people think or say about you. If you have fun doing it and it keeps you constantly thinking and trying to figure out a new and better way, then that is what you need to focus on in life because creativity is what pushes passion.
Think about it like this: How many times have you heard about a producer say he was up all night working on a song? Or an artist working 5 days straight on a new piece? They don't complain about it; they love it and live for their creativity, allowing it to push them beyond their limits and above their boundaries.
When you allow your creativity to prosper, don't even worry about money because that comes as a result. You will truly live life when you are doing what you like to do, what excites and challenges your mind each and everyday. That is what allows you to inspire those around you and have them work their ass off for you each and everyday, because they love your creativity and you let them feed off of theirs.
Without creativity there would be no innovation. We would continue to be cavemen. They say some of the most creative people work for Apple and that they regularly set time aside from each day to brainstorm and let their minds take them somewhere that they didn't think existed.
You are blessed with creativity. It can be in any industry, so go out there and don't be afraid to show it to the world. The saddest thing in the world is a wasted talent. Don't be just that. Live up to your potential.
Preston Waters | Elite.