Art and fashion are one in the same. You cannot create a fashion piece without artwork and those who love art and fashion equally appreciate both. So, why not combine the two?
Uniqlo has just announced itself as the exclusive, multi-year sponsor of the Museum of Modern Art’s Friday night free admission program. In celebration of the partnership, the first 1,000 visitors to the museum on Friday, May 3rd, from 4 pm onwards, will receive a free Uniqlo tote bag upon entry.
Uniqlo is not new to collaborations with the Musuem of Modern Art, or the MoMa. In 2012, Uniqlo sponsored an exhibit on Tokyo’s New Avant-Garde art at the MoMa, which has recently made the moves to announce plans to open its doors to the public seven days a week.
The Japanese mega-brand has said that this new sponsorship will “provide increased accessibility to the Museum’s exhibitions, collection and film programs.” President and CEO of Uniqlo’s holding company Fast Retailing Tadashi Yanai also said, “MoMA is my favorite museum in the world. I hope that together we can grow and deepen our relationships with the general public.”
A convenient, but perhaps not coincidental, added aspect to this deal: Uniqlo’s NYC flagship store is located an hour later than the MoMA and is located just down the road from the museum.
Museums and shopping, what city girl doesn’t love that?
Ally Batista | Elite.
Photo Credit: Getty Images