Courtesy of ASOS

ASOS' New Beauty Line Is Cheap AF, So Time To Match Your Lipstick To Your Crop Top

British e-commerce retailer ASOS is known for trendy, of-the-moment fashion at reasonable prices. Like, if you've ever worn a bodysuit, you probably got it at ASOS and now have at least three tagged IG posts featuring you wearing it. And soon, between the gingham crop tops and high-rise Levi's, you can buy ASOS' new makeup collection from the store's revamped Face + Body section. Everything in the all-new 23-piece collection happens to be under $17, so that's uh, amazing. Throw in chic, minimalist millennial pink-packaging, add a dash of the gender- and judgment-free campaign, and you've got one bloody brilliant makeup collection.

According to Popsugar, ASOS purposely steered clear of basics like foundation and concealer, and instead opted for a variety of fun formulas in shades from punchy coral to creamy caramel. Fans of matte lips will find both traditional and liquid options, while those aiming to glow up won't be disappointed by a goof-proof stick highlighter in two glimmery hues. Add in some metallic liquid liner, and you've got a going-out lewk. To demonstrate the versatility and unlimited possibilities of each product, the brand enlisted a diverse group of Insta-famous faces such as Richie Shazam, Jazzelle, and Chen Liu. The resulting campaign is colorful, playful, and totally boundary-breaking. Check out some of the goods, below.

Chubby Highlighter Stick ($14)

 

ASOS  

Matte Lipstick in A'Game ($11)

ASOS

Matte Liquid Lipstick in Patience ($11)

ASOS

Liquid Pen Eye Liner in Straight Up ($9)

ASOS

Beyond cute, but the products look even better on!  Here's Jazzelle, in what we're guessing is the above liquid eyeliner.

ASOS

Chen Liu poses in pom poms and a shiny satin lipstick. We'll have what she's having.

ASOS

And here is Richie serving up pure sass with a side of golden cheekbones.

ASOS

From these uber-cool campaign shots to the well-edited curation of products, nothing about the new ASOS Face + Body says "fast fashion" — unless you're talking about how quickly the products will likely sell out. Queue up for the collection at ASOS online, starting Sept. 20.