Los Angeles is an interesting place - a place where, if you're lucky, someone will notice you for your hidden talents.
In a recent video uploaded to Vimeo by The Swagabonds, we're introduced to Geraldine Freyeisen, an inspiring French photographer who took to the streets of Los Angeles' Skid Row neighborhood in search of one thing: raw talent.
Rather than speeding across the overpasses that hover over one of Los Angeles' severely impoverished areas, 35-year-old Freyeisen set out on a mission to build a fashion line with the skilled, fashionable homeless throughout the community.
In a recent interview with Huffington Post, Freyeisen reveals,
What people don't really know about the neighborhood is the creativity. And it's not just the style — I have met so many artists here.
Most people would simply swoop in solely to snap a few photos before retreating back to the more populated Beverly Hills and West Hollywood areas. Freyeisen, instead, opened a studio in the heart of Skid Row where she collaborates with the community's artists designing clothing pieces for The Swagabonds, a trademarked brand and fashion line formed by Freyeisen.
The end result? Freyeisen plans to sell items from the collection with prices starting at $300. She'll also be splitting 50 percent of the profits with the homeless of Skid Row who are involved.
I took photos of the Flower Man. He's been homeless for 30 years and he has that name because he makes these little flowers out of ribbon. He is very stylish and creative.
So far, she's funded The Swagabonds project with more than $10,000 of her own money. Expenses include studio rent, supplies, machinery, trademark lawyer fees and camera equipment.
If you ever needed any proof that Los Angeles really is the city of dreams, this is it!
Check out the video above for a closer look.
Citations: An Exciting New Fashon Line Created By LA's Skid Row Residents (Feature Shoot)