Versace Responds To People Criticizing Its New Campaign With Gigi Hadid
Everyone has an opinion about… Versace.
Versace's Fall 2016 ad campaign first turned heads in a positive way and then in a negative way, and now, no one's sure where he or she stands, although we know it's somewhere in Chicago.
The campaign starred 17 non-professional models of varying ages and nationalities and was shot in Chitown by photographer Bruce Weber, Refinery29 reports.
What would a major fashion spread be, though, without a few experienced, recognizable, super-young beautifuls?
Karlie Kloss and Gigi Hadid both appear in the campaign as (impossibly) young mothers. Kloss' fake husband is covered in tattoos, while Hadid plays the matriarch of a stunning interracial family.
Initially, the ads garnered a positive response.
Soon after, media outlets and potential customers began to criticize some of the issues existing within the campaign.
The idea of 21-year-old Gigi Hadid as a glamorous mother of two was more than most could wrap their heads around.
Jezebel posted a stirring and, at times, low-key hilarious article penned from the perspective of the young girl in the ad, chained to the stroller.
The post suggests Hadid is merely a step-mother to the children, saying,
Early reactions praising the ads' racial diversity were replaced by criticism regarding their insensitivity.
Versace issued a statement defending the campaign, claiming half the pictures were meant to display a fantasy world, while the others depict real-life situations.
The statement read,
Sell it, honey.
Historically speaking, the fashion industry has never really been a bastion of diversity, be it based on race, age or size.
Perhaps we're still a few years away from seeing mothers who gave birth post-puberty or a warts-and-all city backdrop in major campaigns.
Until then, we get toddlers chained to strollers, for some reason.