Remember back in November when The Game posted a slew of dick pics on Instagram? Well, it appears he's putting his, erm, talents to good use.
According to Black Sports Online, The Game and Ethika, the brand of underwear he modeled in those viral photos, engaged in a partnership to create a new underwear line.
But, it isn't The Game who will benefit from this deal, at least not monetarily. The proceeds from the underwear sales will reportedly go the rapper's charity, The Robin Hood Project.
See, not everyone who posts near-naked selfies on social media is doing it just for his or her own personal attention.
Citations: The Game Signs Underwear Deal #ForTheLadies (Photos) (Black Sports Online)