It was a typical summer Saturday in my suburban town when I got a curious text from one of my older friends. Nineteen and desperate to impress him with my music knowledge, I quickly replied, “Duh, I love him! I’ll be there.”
With the thoughts,”What the heck is a Dirty South?” and “Is Pacha even a word?” running through my head, I boarded a train to NYC, praying Google Maps would guide me to my destination.
I didn’t know it at the time, but Pacha NYC was so much more than just another Manhattan megaclub where people could dance until sunrise. It was the home of electronic dance music in the Big Apple and a symbol of what it meant to be successful in nightlife.
In 2005, the brand Pacha was first introduced to the states by nightlife connoisseur Eddie Dean. While many New Yorkers were still heavily immersed in the Peter Gatien era of nightlife (RIP Limelight), Eddie ventured to the world’s dance music capital, Ibiza, Spain, in search of something different from the typical lounges and clubs he was used to operating. It was here he found Pacha and decided it was exactly what NYC was missing.
Fast forward 10 years and Pacha NYC proudly stands as one of the most successful nightclubs in the city. With a diverse form of music programming, Pacha is not only a place for people to discover new styles of music but to experience the culture behind each of them as well.
It’s no surprise, then, why it came as such a shock when owner Eddie Dean announced Pacha NYC would be closing its doors for good this January. In an industry where most clubs only last 18 months, we needed to find out for ourselves what magic Eddie had up his sleeves that made Pacha’s success last for an entire decade.
Here’s what he had to say:
1. No shortcuts
2. Thought-out and dedicated marketing is essential
3. Know where to look for the best talent
4. Take risks
5. Be creative
6. Develop a strong operations and security team
7. Understand the importance of community relations
8. Embrace the new but never forget the old
9. Always have good lawyers on call
10. Know and accept when it’s over
Although the club may be closing its doors for good, Eddie Dean makes it clear his career in nightlife is far from over:
This Saturday, January 23, Pacha NYC will host its final party, The End, with performances from electronic music superstars Sebastian Ingrosso and Danny Tenaglia.