EARLIER: In her post, a bronzed Kardashian West is giving some serious face to the camera and her caption is promoting her new highlight and contour kit.
One could argue that due to the nature of the contour products, the photo was produced in such a way to exaggerate shadows and highlights, but some fans on social media certainly do not see it that way.
From the general outcry on Twitter, people are claiming that Kardashian West's picture falls into blackface territory, and that the end result looks like less of a bronzed finish and more of an altered ethnicity.
Elite Daily has reached out to Kardashian West and her team for comment on the photo, but did not hear back by the time of publication.
Others are coming to Kardashian West's defense, saying that it's not her fault, but rather her editors and PR team.
As of now, the original tweet has been reposted after temporarily being taken down. There is not an official reason for this as of yet.
This is not the first time the Kardashians have been accused of cultural appropriation, as complaints have swirled around the family before. Kylie Jenner specifically has been called out for appropriating traditional African-American hairstyles, like cornrows and dreadlocks.
Of course, the concept of "celebrity" is a totally bizarre thing and often attracts backlash.
In the meantime, eyes will be on Kardashian West's newsfeed to see how she handles the latest bout of controversy.