Jennifer Lawrence Is Almost Unrecognizable In This Bold New Ad For Dior

Jennifer Lawrence stars in a new Dior campaign that's doing its darnedest to link feminism and fashion, however bougie the approach.

Jen posed in jeans, jewels and a “We Should All Be Feminists” tee as the face of Dior's fall 2017 campaign.

The portfolio was shot by French photographer (and fellow badass woman) Brigitte Lacombe and, despite its admittedly narrow depiction of the feminist cause, brings the discussion of female empowerment to an industry that has not always been a friend to women.

In 2015, Cara Delevingne shared her rationale behind quitting modeling in an interview with The Times, claiming the profession felt “hollow.”

She said,

I was, like, fight and flight for months. Just constantly on edge… It is a mental thing as well because if you hate yourself and your body and the way you look, it just gets worse and worse… Modeling just made me feel a bit hollow after a while… It didn't make me grow at all as a human being. And I kind of forgot how young I was. I felt so old.

The routine sexualization of young models for the financial benefit of big brands made it easier for Cara to walk away.

She explained,

I am a bit of a feminist and it makes me feel sick… It's horrible and it's disgusting. You start when you are really young and... you get subjected to… not great stuff.

Hopefully Dior's newest initiative brings change to the darker, more exploitative aspects of the fashion industry and utilizes the values of intersectional feminism in future portfolios.

Jennifer Lawrence, to her credit, has long supported equal rights for women.

In an October 2016 issue of Lena Dunham's Lenny Letter, J Law wrote about equal pay, warning readers that though her multi-million dollar paychecks hardly make her a relatable feminist, the wage gap between her and her male co-stars surely does.

She wrote,

When the Sony hack happened... I saw the payroll on the Internet and realized every man I was working with definitely didn't worry about being 'difficult' or 'spoiled.'… Are we socially conditioned to behave this way?… Could there still be a lingering habit of trying to express our opinions in a certain way that doesn't 'offend' or 'scare' men?

UM, YES JEN. YES THERE IS.

Oof. So ready to dismantle the sweet crap out of this patriarchy.

Citations: Jennifer Lawrence Wears Her Feminism Proudly in Latest Dior Ads (People)