Erin Drago

This Is How Millennials Really Feel About Valentine's Day, According To Science


It's officially February, and there's no running from it: Valentine's Day is right around the corner.


For some people, Valentine's Day is a fun holiday to celebrate friendships, family and romantic relationships. And for others still, Valentine's Day is just... another day.

According to Elite Daily's reader survey of 415 men and women, ages 18 to 35+, millennials have LOTS of opinions about Valentine's Day.

And in the next two weeks, we'll be rolling out a series of expert takes, personal narratives and op-eds that explore what Valentine's Day actually means to millennials — how we celebrate it, who we celebrate it with and how much the day really matters to us anyway.

Contrary to all of our social media posts where we complain about how single we are on Valentine's Day, a lot of us, deep down, are pretty cool with the holiday.

When talking about Valentine's Day plans in their relationships, the majority of women (42 percent) and men (43 percent) feel excited and happy. And most single women and men would either throw a party with their other single friends or just do nothing on Valentine's Day.

Only 5 percent of women and 5 percent of men think Valentine's Day just exists for people to complain about how single they are!

Interestingly, more men (28 percent) than women (16 percent) think Valentine's Day is an excuse for people to humble brag about their relationships. Perhaps men are just more bitter about their loneliness? Hmmm.

Now, everyone knows the definition of a "relationship" is extremely vague in this generation. So, who are people really celebrating Valentine's Day with?

Well, the majority of women (85 percent) and men (76 percent) would celebrate Valentine's Day with someone they were dating for six months.

But those numbers actually decrease the longer we date someone: 84 percent of women and 73 percent of men would celebrate Valentine's Day with someone they were dating for a year, and 82 percent of women and 67 percent of men would celebrate Valentine's Day with someone they were dating for two years.

Perhaps we get lazy! Or perhaps love just dies. Who knows?


Regardless of who we're celebrating with, men and women in relationships have some different expectations for Valentine's Day plans.

The majority of women (43 percent) would prefer to do something low-key, like ordering in and watching a movie. The majority of men (35 percent), however, would prefer a romantic dinner for two at a nice restaurant.

This makes me wonder if men are feeling some kind of weird pressure to make sure the day is perfect for their girlfriends. So, guys, let it be known that we don't care. The majority of women (64 percent) don't even expect a gift on Valentine's Day! 

When it comes to sex, though, only 14 percent of women and 6 percent of men don't care about having sex with their partner on Valentine's Day. So you'd better make sure you get it on. And make sure it's romantic. The majority of women want tender, loving, emotional sex on Valentine's Day.

Overall, men feel more apathetic about Valentine's day than women do. The majority of men (68 percent) would not be disappointed at all if they didn't celebrate it in their relationships. Not super surprising.

Check out the rest of our original stats below!

Kylah Benes-Trapp

So, how do you feel about Valentine's Day?