Powerful Women: Irene Rosenfeld
Some of the most successful companies are those in the food processing industry. Kraft Foods, Inc. just so happens to be one of the largest. As an American multinational confectionery, food and beverage conglomerate, the company markets multiple brands in over 170 different countries earning more than one billion dollars per year.
Not only does Kraft manufacture it’s own products, it owns a few other subsidiaries: Cadbury, Maxwell House, Nabisco, Oscar Mayer, Philadelphia and Trident to name a few. So who’s the head of such a lucrative corporation? Irene Rosenfeld, who holds thirty years experience in the food and beverage industry.
Born in Westbury, New York, Rosenfeld excelled in her academics, earning a Bachelor’s Degree in Psychology, a Master’s in Business and a Ph.D in Marketing and Statistics from Cornell University. Her first professional position was with Dancer Fitzgerald advertising agency where she joined General Foods in consumer research.
After many years of experience Rosenfeld was appointed CEO of Frito-Lay where she directed her attention on promoting healthier food products. In 2006 she was offered the position of Chief Executive Officer at Kraft. One of Rosenfeld’s major accomplishments was restructuring key business of US, Canada and Moscow Kraft locations.
Ally | Elite.
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