Everlast is the latest brand to participate in the gender equality movement with its new commercial, I'm A Boxer.
Reminiscent of the Always Like a Girl campaign, the advertisement is a commentary on sexism in sports and, more importantly, a call for fairness and equality.
The commercial features a young boxer, who serves as both the visual star of the commercial and the narrator.
The narration continues over scenes of the girl practicing and later competing in the ring.
In an email to the Huffington Post, the commercial's director, Claire Edmondson, explained the inspiration behind the commercial.
Edmondson hopes the empowering commercial will inspire girls to “stick with whatever they are doing, even if it feels a little hopeless at the time.”
We think the ad is a success: It is incredibly powerful, and the positive message it communicates is one all young boys and girls should learn from.
Check it out up top.