The Genius Bra Prevents You From Gaining Weight By Notifying You When You're Stress Eating


We've always wished that any calories we consume go straight to our boobs, and now with Microsoft’s specially designed bra this might just be possible... proverbially speaking that is.

Microsoft researchers have developed new technology implanted in a bra that warns women when they are emotionally overeating (which ironically tends to occur when we’re on the couch and not even wearing one).

Since women turn to food at times of stress and instability (what about online shopping?) and have issues with self-control, the bra is intended to help ladies understand their moods and eating patterns. Then we probably should steer clear of wearing it while watching “The Victoria’s Secret Fashion Show."

The bra works through specialized material and sensors that monitor different measurements, like heart rate, respiration, skin conductance and movement – all components that indicate a women’s stress level. From there, the woman is alerted to her mood, and can adjust her eating behavior. Like Karen from “Mean Girls” does, it’s time we start listening to our titties, ladies!

The data is next compiled and sent to the woman’s application on her cellphone. It will also be stored on the researchers’ computers because it’s important everyone knows that you killed an entire bag of Trader Joe’s trail mix procrastineating before a deadline.

“It’s mostly for women, who are emotional overeaters. The bra is perfect for measuring EKG (electrocardiogram),” Mary Czerwinski, a cognitive psychologist and senior researcher in visualization and interaction at Microsoft, said.

At least when we’re emotionally overeating, we know it’s coming from the heart.

Like any good media-endorsed weight loss tool, the bra sticks to gender stereotypes and is currently only available to women. “We tried to create the same kind of thing for men's underwear, but it was too far away from the heart,” Czerwinski said. Well, that explains a lot!

One caveat to the current model is that it has a short battery life (all the good ones usually do!). After just four hours, the bra’s battery runs out and the women have to keep recharging them, suggesting this device was probably invented by a guy.

The bra is still in a prototype phase and being tested on a sample group of women who understand what it’s like to find comfort from a bag of potato chips, no judgment.

Until we can wear a portable nutritionist on our boobs, we’re going to have to stick to the good, old fashioned method of binge eating and regretting it later, which there is currently still no app for either.

Via: Death And Taxes, Photo credit: Your Jewish News