Anything raising positive awareness for a cause is, in my book, a good thing. People tend to be ignorant of problems not directly affecting them, so it’s important to use media as a means to raise awareness and promote activism.
That being said, China’s newest campaign to raise awareness for breast cancer is one of the creepiest things you’ll ever see.
The campaign, organized by Hunan Cancer Hospital, had male volunteers strap on prosthetic bras (the type many victims of breast cancer wear post-mastectomy) and perform “daily tasks,” presumably so they could understand the struggles breast cancer victims face on a daily basis, even after remission.
The goal itself is honorable, but the outcome leaves much to be desired.
Many have voiced their distaste for the campaign, asking why the hospital thought it would be best to feature men in the breast cancer awareness video and not women, the most common victims of the disease.
Yes, it’s creepy, it’s weird and perhaps it’s even a little too lighthearted for the topic it’s raising awareness for. But, in the end, it is the thought that counts.
Raising awareness for a cause — despite how horribly the campaign was executed — is respectable, and we should at least give Hunan Cancer Hospital (and the male volunteers) credit for trying.
Here's what the breasted men had to do: