This Is By Far The Coolest Way To Raise Breast Cancer Awareness


October is Breast Cancer Awareness Month, and there are a variety of different events and campaigns aiming to draw awareness to the disease and its prevention. One campaign which has caught our eye is #mamming.

What is #mamming?

"#Mamming is the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking. #Mamming is a chance for all* of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month. Because when a woman reaches a certain age, doctors recommend that she get a mammogram to screen for the disease, and the procedure involves laying her boobs on the machine’s flat surface. It’s awkward. But it can save her life. Because when breast cancer is caught early, over 90% of women beat it."

Started by two female advertising creatives, #mamming hopes to break the notion of awkwardness associated with getting a mammogram. They've released a hilarious video for the campaign starring Erin Daniels from "The L Word" and Jillian Bell from "Workaholics" (see below).

You can get involved by taking a photo of yourself #mamming with the hashtag #mamming. This is definitely one of the fun, more lighthearted ways to take the fear and uneasiness out of the idea of mammograms & honestly - who doesn't love boobs? Check out more about #mamming here.