Next up in the line of over-50 models: 93-year-old Iris Apfel, who's been tapped as the face of Kate Spade's spring campaign along with supermodel Karlie Kloss, 71 years Apfel's junior.
For those unfamiliar, Apfel is a veritable god in the fashion world.
She's worked as a designer, an editor, an interior designer and as a professor, but she's best known as New York's most wildly eccentric socialite, hailed for her wonderfully weird fashion choices.
For years, she's been among the most loved — and most talked about — icons in the fashion industry.
Kate Spade teased its upcoming collaboration with Apfel back in November when she made a cameo appearance in the preppy retailer's holiday commercial, starring Anna Kendrick.
As the star of Kate Spade's most recent campaign, Apfel steals the show -- thanks mostly in part to the retailer's decision to embrace her signature whimsical style.
In the ad, the bespectacled icon models a perfectly mismatched ensemble of polka-dotted socks, green pants, a pink, scarf-adorned handbag and an oversized neck bow.
Kloss, ever her counterpart, is dressed in all-white, a neutral backdrop to Apfel's eccentric look.
It's a smart marketing move for Kate Spade as a company, as it recently announced the closure of both Kate Spade Saturday, a lower-priced ready-to-wear line, and Jack Spade, the company's menswear brand.
If the (incredibly positive) feedback from the release of the spring campaign is any indication, Kate Spade will bounce back from its recent setbacks very, very quickly.
Check out the first image from the campaign, below.