Alle Fister is the principal at Bollare, a bi-coastally headquartered, full-service, beauty, fashion and lifestyle public relations firm. Between offices in New York and Los Angeles, Bollare works with brands across three verticals: celebrity seeding, digital consultancy and traditional press coverage.
Bollare has earned a reputation amongst clients, editors, producers and stylists as a go-to for top-tier, contemporary brands. Bollare clients range from leading retailers to the finest in contemporary fashion to the best of beauty and lifestyle goods.
The agency employs savvy publicists within the three realms of expertise, allowing for a depth of knowledge and understanding in scope. Bollare thoughtfully layers competencies to create an effective public relations campaign for each, individual client.
Give us the run through of a typical day.
How did you become interested in this industry?
What was your first job in the field? How did you get it/what was the application process like?
What is the best business/career advice you’ve ever received?
What do you suggest to 20-somethings aspiring to get involved in your field?
What is the most important thing to know about your job?
What is the biggest misconception about your work?
Are there perks to your position/job? Any downfalls?
Are there internships/entry level job openings currently available? Where can readers find more information?