New Lanvin Ads Depict How Moms Are Girls' First Style Muses


There's no one women love more than their mothers.

Whether it was the fact that they ignored that first lip gloss we covertly snuck into the house or let us steal their fantastic scarves from the 1980s, our moms were our first fashion muses.

Luxury label Lanvin knows this better than anyone — after all, Jeanne Lanvin founded the label to help dress her daughter Marguerite Marie-Blanche di Pietro.

Lanvin's Spring 2015 ads, inspired by that creative bond, feature former models posing with their daughters in copycat ensembles.

Those nights of sharing secret crushes and laughing at inside jokes have paid off -- these mother-daughter duos each share a chemistry no ordinary models could mimic.

The images, photographed by Tim Walker, follow a new fashion photography trend, alongside Céline's Joan Didion and Saint Laurent's Joni Mitchell seem to be leaning away from sexy young models and toward the unconventional.

And, ultimately, these photos are only improved by their emotional value.

Thanks, Mom, for our first lessons in style.

Billie Rose Owen with one-time model mom Kirsten

Anna Cleveland with mom Pat

Luz Godin and mother Violeta Sanchez

Citations: Why Were Loving Lanvins New Mother Daughter Ad Campaign (Refinery29)