Cosmo Used Models Of Color For Bad Trends, White Models For Good Ones


Cosmopolitan is in hot water today for its use of models of color in a trend story, originally published on the magazine's website in January.

The article, “21 Beauty Trends That Need To Die In 2015,” used photographs of models to illustrate “gorgeous” trends alongside ones that “need to die.”

The problem wasn't the topic, but rather how the models were portrayed: Five of the trends that “need to die” were represented by a woman of color.

Each “dead” trend photograph was marked “RIP.”

Conversely, not one of the "gorgeous" trends featured a woman of color. Instead, each of these photos showed a white woman.

There is, of course, nothing to suggest this was done intentionally; it's more likely an incredibly unfortunate oversight.

But, the article — which has since been shared over 80,000 times — has Twitter up in arms.

This sort of controversy highlights perfectly the need to be fully aware of what you post on the Internet, especially when dealing with historically “hot” subjects such as racial representation in the fashion industry.

It's easy to unintentionally offend, or for a message to get scrambled and miscommunicated.

Take this as a lesson: You can never be too careful.

Several angry Twitter users have rallied to boycott the magazine.

Many feel the article represents the prominence of racism in the fashion and beauty industries.

Neither Cosmopolitan nor the article's author have yet to comment.

There is no reason to believe the poor formatting is intentional in any way.

Understandably, however, not everyone sees it that way.

As of 2:45 PM today, Cosmo added an Editor's note to the original story:

"A note from the editor: This article focuses on beauty trends with images that represent those trends. Some images have been taken out of context, and we apologize for any offense. Celebrating all women is our mission, and we will continue to work hard to do that."

Citations: Cosmo Used White Models For Gorgeous Trends And Black Models For Trends That Needed To Die (Buzzfeed)