Yesterday, something tragic happened. It was inevitable really. Deep down, we all knew this day would eventually come.
We knew the way it was wasn't sustainable. It was just biding its sweet, sweet time.
It worked like a spider. Slowly, ClassPass built its sticky web with exclusive spin classes, airy barre studios and unbelievable prices.
We started to actually enjoy working out. Our butts had never been more toned, and faint abs began to show for the first time in, well, ever. We talked to our moms about how much we loved pilates. Our friends saved us $50 when we got them to sign up with our unique codes. And we would force ourselves out of bed at 8:30 on a Saturday morning just so we weren't fined $20 for missing a class.
We had alarms set for 11:55 every day in order to score a spot in hot yoga or boxing a full seven days in advance.
Fitness became part of our daily lives without our wallets suffering. We were sucked in.
And then we all got the email.
Subject line: ClassPass New York Price Change.
Our $99 monthly bill for unlimited boutique fitness classes in New York would increase to $125 plus tax. That's about $26 more dollars a month. That's brunch with unlimited drinks. That's at least two shirts from Forever21. That's over $300 dollars a year.
Immediately, a million questions starting running through our minds, and we took Twitter to voice very strong opinions to the ClassPass Twitter account: