Women are always being told there is something wrong with the way they look, and vaginas are no exception to the long list of things women have to improve.
In that light, there's now a medical procedure using “intensive heating” to “correct the external look of vagina.”
Vontouring (officially called Protégé Intima) works as a non-invasive, non-surgical labioplasty that increases the flexibility of the labia major and minora, therefore causing a “significant and long-lasting improvement of sexual satisfaction.”
While I think it's great for women to be able to do whatever it takes to make them feel beautiful, I can't fathom anyone wanting to undergo that kind of pain just because her vagina looks the way a vagina is supposed to look.
In fact, I have a feeling most guys wouldn't even be able to tell the difference between a regular vagina and a Vontoured one.
Besides, I'd like to see any man burn his dick to make sex more pleasurable for women.