In the latest attempt to revolutionize the idealized proportions of Barbies, Nickolay Lamm has created a more realistic version based on the average 19-year-old body type.
Called the Lammily doll, the updated doll garnered a lot of attention when Lamm debuted his original body image project last summer.
The artist used CDC measurements to virtually design a healthier, more accurate toy. But there was just one caveat: no one could actually play with it.
“A lot of people asked where they could buy normal Barbie,” Lamm said. ”But no one could buy it because it didn’t exist.”
So now, rather than waiting for toy companies like Mattel to come around to the idea of a more realistic doll, Lamm has launched a campaign to manufacture it himself.
His goal is to raise $95,000 to begin production on a doll that has a real woman’s proportions, championing the tagline, "Average is beautiful."
Lamm also notes that the Lammily doll wears minimal makeup, promotes an active lifestyle and solves world hunger. See, average can still kick ass!
Check out the video for more on the Lammily lady: