All #selfie lovers take note — this new app offers personal Photoshopping for your face.
With the help of a new app, SkinneePix, concerned selfie-takers can their edit photos so that they appear thinner (before posting to all social media channels, of course).
The app, which costs $0.99, allows users to decide how much "weight" they want removed from their photos, from five, 10, to 15 pounds.
Created by Pretty Smart Women, the founders of SkinneePix say they thought of the idea for the app out of a need they had noticed among friends and avid posters.
"All we heard people say was 'delete that, don't you dare tag me in that, this is horrible.' After the last vacation, we were like we can do something about this. You've always heard about the camera adding 15 pounds, we just wanted to level the playing field."
Although the tech start-up claims the app is helping women feel beautiful in photos, it's also reinforcing the beauty ideal that seeming skinny is everything.
But, app creator Susan Green claims that the app encourages women to want to get healthy:
"The first time I saw myself in that app, I felt better seeing my face a little slimmer. It's not this huge change. When I saw it I remember thinking, 'Gosh, I feel better about this picture,' and that's only 15 pounds. If I can lose 15 pounds and look like that..."
But it more sounds like this app will simply provide a new breeding ground for eating disorders and increased insecurity.