Benefit Cosmetics Debuts Ballsy Campaign Video

We have a special place in our hearts for Benefit Cosmetics and their line of phenomenal products wrapped in witty, clever, attention-grabbing packaging. Now, the company is bringing their creative talents to the video marketing side of business.

In their debut campaign for Benefit’s ‘They’re Real’ mascara (side note: this happens to be a favorite product for our lashes), the main focus is not a woman’s beautiful set of eyes – it’s a man’s junk... and we’re loving it! Even Vinny from "Jersey Shore" is packing serious heat in this promo video - with mascara, that is. Bravo, Benefit, bravo!

Check out their peckeruliar video here!

Via: Mashable, Photo Courtesy: YouTube