As beauty editors, we’re fortunate enough to have our fingers on the pulse—and our hands on—all of the latest makeup launches. So when social media dubs something a Holy Grail product, we’ve probably already tried it and can tell you right away whether it’s worth the hype or just clickbait. This time, we’re getting ahead of the game and declaring these six makeup products the next big things, primarily for their innovative formulas and visibly incredible results. Read more about them below, then take it from us and shop the ones that speak to you at Sephora.
Eyelash extensions are behind us now that mascara formulations have become so good they essentially deliver the same results. This volumizing and lengthening one lifts and thickens each individual lash for a really bold, flirty look that’ll have people convinced that you’ve got on falsies. The peptide-infused formula nourishes and encourages growth, so your lashes will look better and better the more you wear it.
You know how your cheeks look right after a brisk walk in the fall? Perfectly flushed, and a little dewy too? This creamy blush will replicate that exactly. Tap some over the apples of your cheeks and across your nose: The formula is super blendable, doesn’t pill, and as the name suggests, melts into skin. Go with the shade Honey Thief, a really soft, juicy peach. Bonus: You can even dab it on your lips for a modern monochromatic look.
No worries if you weren’t born with a smattering of adorable freckles across the bridge of your nose—now you can dot them on thanks to this vegan ink pen. The super-fine felt tip applicator lets you dab on faux freckles that look shockingly natural, and the formula (unlike using a regular eyeliner pencil) legit becomes one with your skin with a few presses of your fingers without smudging. Yay for leaning into beautiful nuances!
You get a mascara tube for every eye mood, and they’re magnetized, so they’ll stick together in your makeup bag. Layer the volumizing and lengthening formulas for dramatic lashes, or slick them on separately: The formulas do exactly what they’re supposed to, creating lashes that are soft and fluttery, never crunchy or clumpy. Finish with a bit of the clear conditioning brow gel (you can also use this on eyelashes) to keep them healthy and in place.
These velvety eyeshadows provide rich color payoff, which means one swipe is all you’ll need to get the results you want. It’s the gorgeous colors for us, though: Shades of shimmery and matte burgundy, mauve, dusty rose, vintage pinks, and browns remind us of a beautiful Western sunset. With 15 different hues and finishes, you can mix and match endlessly, whether you’re an eyeshadow newbie or you’ve got pro makeup artist level skills.
We’re certain you know what brow lamination is from your social media feeds, but did you know brow lamination in a bottle is now a thing? The wax-gel hybrid formula and sculpting wand shapes and sets brows up and out for that brushed-up, feathery look, or however you’d like, really. It takes seconds to do, works on any kind of brow type, and the effect lasts all day.