Get ready to serve.
Every Pride Month, a vast array of rainbow clothes fill up the racks at retailers across the country. You love to see it, but there’s a major difference between paying lip service to and actually supporting LGBTQ+ communities. Rather than slapping a rainbow on their merch and calling it a day, some brands are putting their money where their proverbial mouths are (as they should always) and donating portions of their proceeds or a lump sum to organizations benefitting members of the LGBTQ+ community.
But, TBH, researching every single brand you come across while online shopping before adding items to your cart is a lot of work. Often, you have to toggle between the store’s website and social media accounts to get the full picture of its Pride Month plan, if it even has one. To simplify your life, here’s a collection of fashion brands that are doing the most to donate to national and local non-profits that benefit LGBTQ+ folks in June 2022. Shop them now for colorful pride pieces to wear all year round while also supporting LGBTQ+ people.
We at Elite Daily only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.
Converse
Since 2015, Converse has donated more than $1,300,000 in support of local and global LGBTQ+ organizations. This year’s Pride collection will benefit the shoe brand’s long-time partners like the It Gets Better Project, BAGLY, and OUT MetroWest.
Sterling Forever
For Pride Month, a whopping 75% of proceeds from all of Sterling Forever’s Pride jewelry line will be donated to the Pride Center of Maryland. As if that wasn’t enough to convince you to up your accessory game, it’s also offering an additional 25% off for shoppers who use the code PRIDE2022 at checkout.
Levi’s
Levi’s has a decades-long history of supporting LGBTQ+ communities. Back in 1992, it became one of the first major corporations to recognize domestic unions. Since then, Levi’s hasn’t wavered in its support. Following in its own footsteps from previous years, the brand has donated $100,000 to OutRight Action International.
Miami Fitwear
Miami Fitwear’s Pride collection features bright, punchy workout staples like leggings, sports bras, and shorts. Many of the items also pop under black light which means they’ll shine as brightly at a dance party as they will at the gym. The brand is also donating 25% of its Pride Collection sales to the Human Rights Campaign Foundation.
Abercrombie & Fitch
For the past 12 years, Abercrombie & Fitch has partnered with the Trevor Project and raised over $2,800,000 for the charity. In 2022, the clothing brand donated $400,000, making it one of the highest donating fashion brands on this list.
Dr. Martens
Also on board the Trevor Project train is Dr. Martens. Everyone’s favorite combat boot brand is donating $200,000 to the LGBTQ+ youth-focused non-profit. In celebration of Pride Month, Dr. Martens also dropped a white, platform loafer, the 1461 Pride Oxfords for a limited time only.
PUMA
Another white shoe showcasing Pride colors comes courtesy of PUMA’s Pride Collection. PUMA’s Jada Rainbow Hues Sneakers feature a classic silhouette and rainbow stitching along the brand’s iconic logo. The brand will donate 20% of the proceeds from its Pride Collection to benefit GLAAD.
Fabletics
This Pride Month, Fabletics created a line of gender-neutral workout clothes in the most vibrant of colors and prints. To further its support of the LGBTQ+ community, the brand also donated $25,000 to GLAAD.
Madewell
Spend money to donate money at Madewell. Its “Love for All” collection features simple, graphic T-shirts, jean shorts, and a jean jacket priced between $40 and $158. 50% of any item purchased will be donated to the ACLU.
Kohl’s
For Pride Month this year, Kohl’s has donated a total of $100,000 to The Trevor Project, in addition to stocking up on a ton of Pride-inspired clothes and accessories like this shirt from The Phluid Project.
Vans
Vans is also getting in on the donation action. The shoe brand split $200,000 between three different LGBTQ+ charities, including the Tegan and Sara Foundation, which sponsors LGBTQ+ kids going to camp, and the Trans Youth Community Grants program which distributes funds for local organizations supporting trans kids and young adults.
Rue21
Rue 21 has expanded its pride collection this year. You’ll still get the nostalgia-infused throwback T-shirts featuring beloved cartoon characters, but there are also basics with powerful gender-affirming phrases like the LGBT Rights Graphic T-Shirt. This year, Rue 21 is again donating $50,000 to The Trevor Project. The funding is designated to increase capacity for TrevorChat, TrevorLifeline, and TrevorText, three platforms that pair LGBTQ+ youth in crisis with immediate counseling.
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