Last night, the Women's World Cup final set a television ratings record and dominated Twitter.
And while the women's game appears to have grown exponentially in popularity over the last month, there are still stark reminders of FIFA's unequal treatments of men and women in the sport.
Fair? Absolutely not.
But, after controversy arose over playing on turf fields and FIFA President Sepp Blatter chose not to attend the final match or present the USWNT with the World Cup trophy, this latest example of inequality, unfortunately, feels somewhat par for the course.
There is clearly a long way to go to achieve equality across men's and women's sports.